SEO denotes search engine optimization, and it refers to the process of ensuring that a website or webpage can be found by search engines (https://www.rankno1.co.uk/). That might sound simple enough, but in practice, the concept is complex.
This article serves as an overview of SEO, how SEO works, and several ways to optimize your website for search engines.
The Basics of SEO
The first thing to comprehend is that search engines use algorithms to determine how they rank websites. These algorithms are very sophisticated, but the details aren’t crucial for beginners. What you need to know is that no two websites are perfectly optimized in precisely the same way (https://www.rankno1.co.uk/seo/). The Internet changes constantly, and search engine algorithms frequently change as well.
That means you need to make changes as the Internet changes. Sometimes those changes will be to your website itself, and sometimes those changes might only affect the way search engines interact with it.
How Does SEO Work?
Search engine optimization is a notoriously complicated process. Because of this, several third-party companies have emerged to help businesses improve their SEO.
As a beginner, you don’t have to worry about that just yet. Understand that one of the core ways search engines determine how they rank a website is by looking at its “content.” This doesn’t refer strictly to written content either. It can mean images, videos, audio, and more.
In short, search engine algorithms use various factors to determine how to rank your website in a given SERP (search engine result page). Ensure the content on your website meshes with these factors.
What You Need To Know About SEO
- The name of your website or webpage.
- Tone: professional.
- Relevance to target keyword: very high.
- Article length: short (500 words or fewer, depending on the purpose).
- Keyword placement: focus on ranking for your target keyword and variations of it (https://www.rankno1.co.uk/seo/services/). Your keywords should appear in your title (if your article is an online piece), subtitle (optimal), and a minimum of three times in your body text.
Pick one URL per article, and make sure it’s easy for people to share that link on social media. Include links to the other articles on this site by including at least one outbound link from each piece. For instance, you might write, “If you’re looking), the meta description (optional), h1 tag (if your article is an online piece), h2 tag, h3 tag, and throughout the body of your content, SEO.